BLUE Inc continues to paint the nation blue with a brand new addition to their expanding empire, opening in Redditch on Saturday, May 17.

To celebrate the opening, Blue Inc is offering one reader the chance to win a brand new wardrobe worth £100.

Blue Inc, the national giant of menswear, understands that the modern male wants the best of both worlds with the ability to dress to impress in the latest design-led kit, without burning a hole in the pocket.

Blue Inc's latest store opening is providing Redditch customers with the chance to become part of the fashion-led revolution as well as to create their own individual style with a number of exclusive pieces.

Rob Leadbeater, Redditch's store manager, said: "I am delighted to be bringing Blue Inc to Redditch and hope that our customers will be taking full advantage of the fantastic offers here on Saturday, May 17. Our buyers are constantly updating the Blue Inc ranges to supply the hottest gear at great prices."

As we move into May, Blue Inc is reflecting the current trend in the form of preppy meets yachting club'. Classic summer style gets a modern makeover that oozes effortless fashion.

This very relaxed trend consists of washed out colours, natural fabrics and understated detailing. Combine this with sharp and slim tailoring to complete the latest look.

2:24pm Wednesday 7th May 2008

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